From http://www.hdtvmagazine.com/articles...d_services.php
VUDU
In September 2007, there was a new entry into the movie download market: VUDU. Like the Apple TV service, VUDU is accessed using a set-top box (STB) that connects directly to your television. VUDU has movies available for both purchase and rental. The set-top box is capable of outputting video at up to 1080p/24, and they now have over 100 movies available in high definition out of their library of over 6,000 movies. The set top box is $295, which allows you to store roughly 50 HD movies and unlimited rentals. Rentals are reasonably priced from $0.99 up to $5.99 for high definition new releases. Content for purchase (own) ranges from $4.99 up to $24.99 for high definition.
Whether you rent or buy, you may be able to watch the movie immediately if your internet connection is fast enough because VUDU utilizes peer-to-peer (P2P) technology to distribute movie and TV content. With P2P, instead of downloading from a central server, the box downloads segments of the movie from other VUDU boxes connected to the internet.
The main benefit of P2P distribution is in its distributed delivery of your movie. You are not relying on a single server (or group of servers) to have enough horsepower to deliver your movie along with hundreds or thousands of other simultaneous customers. This means that VUDU can scale quite well to much larger audiences without significant investments on the delivery side (servers, bandwidth, etc.), making it theoretically more future-proof than a client-server system.
Also with VUDU, every single movie on their "system" has a starter stub stored on your box already, roughly the first 30 seconds of every movie. When you buy (or rent) a movie, that starter stub begins playing while the box connects to dozens of other VUDU boxes on the internet to download the subsequent segments of the movie.
The video quality was excellent, even for SD fare. All of their content is encoded at 24 fps. SD video is 480p/24 and encoded with H.264 Main Profile while all HD content is 1080p/24 encoded with H.264 High Profile. In all honesty, when I first began testing the unit with SD programming back in November, it was not obvious to me that what I was watching wasn't HD. I've looked at all the major players in the movie download market, and the quality they are getting with their SD video is unsurpassed. The quality of their HD content rivals that of packaged media, although I'm sure it would not hold up to a side-by-side test.
Their user interface is flawless. This system is so easy to use, I can put the remote in just about anyone's hand and they won't have a single question about what to do next. As advertised, their content begins playing immediately. Even for HD content, all that is needed is a 4 Mbps connection to be able to watch HD content instantly. If you'd like to give your ISP a test drive and see if you'd be able to watch instantly, VUDU has a speed test that will rate your connection throughput.
The other thing VUDU does very well is discovery. Their interface allows for you to navigate through and dig deeper into movies from lists of actors and directors associated with each movie, as well as "Similar Movies" by genre. VUDU almost makes it too easy to find something to watch or add to your Wish List.
Where to improve: Honestly, the only area where they could stand to improve is price. They charge about the same as Xbox Live Marketplace for HD content, and are providing 1080p instead of 720p, but Apple is now only charging $4.99 for HD rentals. Granted, Apple's service is only 720p, but I don't know that anyone would find that the 1080p content is worth the 20% premium. Your call.
Overall Grade: A (see detail below)
Comparison Tables
Grades
In the table below, I've graded each service on the following criteria:
Amazon Unbox B.......... D............. C........... A..... C
Apple TV....... A-......... B............. B........... B...... B+
Dish.............. B.......... C............. F........... F...... D
Microsoft Xbox B.......... B............. C........... C...... B-
VUDU............ A.......... A............. A........... A-..... A
Overview Comparison:
Service......... PC / STB...... Resolution(s) Selection(2)................................... Cost
Amazon Unbox PC or STB(1) 480p........... 6,000 movies, 1000 TV series............ Rent: $0.99 - $3.99 Buy: $9.99 - $14.99
Apple TV....... STB ........... 480p, 720p .. ~700 movies (200 HD), ~200 TV series Rent: $2.99 - 4.99 Buy: $9.99 - $14.99
Dish.............. STB............ 480p .......... 300 movies, no HD content................ Rent: $2.99 - $4.99
Microsoft Xbox STB............ 480p, 720p.. 300 movies (~150 HD), 300 TV series... Rent: $3 - $6
VUDU............ STB............ 480p, 1080p. 6,000 movies (100+ HD), ~50 TV series Rent: $0.99 - $5.99 Buy: $4.99 - $24.99
1 - Amazon Unbox is available through TiVo Series 2 or 3 set-top boxes
2 - Selection is approximate and rounded
Conclusion
In just over a year, we've seen a tremendous amount of online video flood the marketplace with varying degrees of quality and pricing, but we have yet to see one that has the ultimate combination of content choice, quality (high definition) video, usability and reasonable price. I think these services certainly could replace the current DVD library in many homes today, but with respect to high definition DVD, it's not there yet. Depending on how quickly these services can expand their HD offerings, it could be a viable replacement at some point later this year or early next year. Even if you are not interested in giving up your physical media collection, any of these services provide convenient ways to rent movies.
VUDU

In September 2007, there was a new entry into the movie download market: VUDU. Like the Apple TV service, VUDU is accessed using a set-top box (STB) that connects directly to your television. VUDU has movies available for both purchase and rental. The set-top box is capable of outputting video at up to 1080p/24, and they now have over 100 movies available in high definition out of their library of over 6,000 movies. The set top box is $295, which allows you to store roughly 50 HD movies and unlimited rentals. Rentals are reasonably priced from $0.99 up to $5.99 for high definition new releases. Content for purchase (own) ranges from $4.99 up to $24.99 for high definition.
Whether you rent or buy, you may be able to watch the movie immediately if your internet connection is fast enough because VUDU utilizes peer-to-peer (P2P) technology to distribute movie and TV content. With P2P, instead of downloading from a central server, the box downloads segments of the movie from other VUDU boxes connected to the internet.
The main benefit of P2P distribution is in its distributed delivery of your movie. You are not relying on a single server (or group of servers) to have enough horsepower to deliver your movie along with hundreds or thousands of other simultaneous customers. This means that VUDU can scale quite well to much larger audiences without significant investments on the delivery side (servers, bandwidth, etc.), making it theoretically more future-proof than a client-server system.
Also with VUDU, every single movie on their "system" has a starter stub stored on your box already, roughly the first 30 seconds of every movie. When you buy (or rent) a movie, that starter stub begins playing while the box connects to dozens of other VUDU boxes on the internet to download the subsequent segments of the movie.
The video quality was excellent, even for SD fare. All of their content is encoded at 24 fps. SD video is 480p/24 and encoded with H.264 Main Profile while all HD content is 1080p/24 encoded with H.264 High Profile. In all honesty, when I first began testing the unit with SD programming back in November, it was not obvious to me that what I was watching wasn't HD. I've looked at all the major players in the movie download market, and the quality they are getting with their SD video is unsurpassed. The quality of their HD content rivals that of packaged media, although I'm sure it would not hold up to a side-by-side test.
Their user interface is flawless. This system is so easy to use, I can put the remote in just about anyone's hand and they won't have a single question about what to do next. As advertised, their content begins playing immediately. Even for HD content, all that is needed is a 4 Mbps connection to be able to watch HD content instantly. If you'd like to give your ISP a test drive and see if you'd be able to watch instantly, VUDU has a speed test that will rate your connection throughput.
The other thing VUDU does very well is discovery. Their interface allows for you to navigate through and dig deeper into movies from lists of actors and directors associated with each movie, as well as "Similar Movies" by genre. VUDU almost makes it too easy to find something to watch or add to your Wish List.
Where to improve: Honestly, the only area where they could stand to improve is price. They charge about the same as Xbox Live Marketplace for HD content, and are providing 1080p instead of 720p, but Apple is now only charging $4.99 for HD rentals. Granted, Apple's service is only 720p, but I don't know that anyone would find that the 1080p content is worth the 20% premium. Your call.
Overall Grade: A (see detail below)
Comparison Tables
Grades
In the table below, I've graded each service on the following criteria:
- Usability: How intuitive is the user interface, how easy is it to purchase movies and how quickly can you start watching
- Audio/Video: General audio/video quality
- Selection: Available titles, HD support, rent vs. buy
- Cost: How do the rental/purchase costs compare with traditional rentals and purchases, or with similar providers
Amazon Unbox B.......... D............. C........... A..... C
Apple TV....... A-......... B............. B........... B...... B+
Dish.............. B.......... C............. F........... F...... D
Microsoft Xbox B.......... B............. C........... C...... B-
VUDU............ A.......... A............. A........... A-..... A
Overview Comparison:
Service......... PC / STB...... Resolution(s) Selection(2)................................... Cost
Amazon Unbox PC or STB(1) 480p........... 6,000 movies, 1000 TV series............ Rent: $0.99 - $3.99 Buy: $9.99 - $14.99
Apple TV....... STB ........... 480p, 720p .. ~700 movies (200 HD), ~200 TV series Rent: $2.99 - 4.99 Buy: $9.99 - $14.99
Dish.............. STB............ 480p .......... 300 movies, no HD content................ Rent: $2.99 - $4.99
Microsoft Xbox STB............ 480p, 720p.. 300 movies (~150 HD), 300 TV series... Rent: $3 - $6
VUDU............ STB............ 480p, 1080p. 6,000 movies (100+ HD), ~50 TV series Rent: $0.99 - $5.99 Buy: $4.99 - $24.99
1 - Amazon Unbox is available through TiVo Series 2 or 3 set-top boxes
2 - Selection is approximate and rounded
Conclusion
In just over a year, we've seen a tremendous amount of online video flood the marketplace with varying degrees of quality and pricing, but we have yet to see one that has the ultimate combination of content choice, quality (high definition) video, usability and reasonable price. I think these services certainly could replace the current DVD library in many homes today, but with respect to high definition DVD, it's not there yet. Depending on how quickly these services can expand their HD offerings, it could be a viable replacement at some point later this year or early next year. Even if you are not interested in giving up your physical media collection, any of these services provide convenient ways to rent movies.
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