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Fandango at Home Forum Guidelines

The Fandango at Home Forums are designed to help viewers get the most out of their Fandango at Home experience. Here, Fandango at Home customers may post information, questions, ideas, etc. on the subject of Fandango at Home and Fandango at Home -related issues (home theater, entertainment, etc). Although the primary purpose of these forums is to help Fandango at Home customers with questions and/or problems with their Fandango at Home service, there are also off-topic areas available within the Fandango at Home Forums for users to chat with like-minded people, subject to the limitations below.

Please post all comments in English. When posting a comment in the Fandango at Home Forums, please conduct yourself in a respectful and civil manner. While we respect that you may feel strongly about an issue, please leave room for discussion.

Fandango at Home reserves the right to refrain from posting and/or to remove user comments, including comments that contain any of the following:

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2. Email addresses, phone numbers, links to websites, physical addresses or other forms of contact information
3. "Spam" content, references to other products, advertisements, or other offers
4. Spiteful or inflammatory comments about other users or their comments
5. Comments that may potentially violate the DMCA or any other applicable laws
6. Comments that discuss ways to manipulate Fandango at Home products/services, including, but not limited to, reverse engineering, video extraction, and file conversion.

Additionally, please keep in mind that although Fandango at Home retains the right to monitor, edit, and/or remove posts within Fandango at Home Forums, it does not necessarily review every comment. Accordingly, specific questions about Fandango at Home products and services should be directed to Fandango at Home customer service representatives.

Terms of Use - User Comments, Feedback, Reviews, Submissions

For all reviews, comments, feedback, postcards, suggestions, ideas, and other submissions disclosed, submitted or offered to Fandango at Home, on or through this Site, by e-mail or telephone, or otherwise disclosed, submitted or offered in connection you use of this Site (collectively, the "Comments") you grant Fandango at Home a royalty-free, irrevocable, transferable right and license to use the Comments however Fandango at Home desires, including, without limitation, to copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell and /or distribute such Comments and/or incorporate such Comments into any form, medium or technology throughout the world.
Fandango at Home will be entitled to use, reproduce, disclose, modify, adapt, create derivative works from, publish, display and distribute any Comments you submit for any purpose whatsoever, without restriction and without compensating you in any way. Fandango at Home is and shall be under no obligation (1) to maintain any Comments in confidence; (2) to pay to users any compensation for any Comments; or (3) to respond to any user Comments. You agree that any Comments submitted by you to the Site will not violate the terms in this Terms of Use or any right of any third party, including without limitation, copyright, trademark, privacy or other personal or proprietary right(s), and will not cause injury to any person or entity. You further agree that no Comments submitted by you to this Site will be or contain libelous or otherwise unlawful, threatening, abusive or obscene material, or contain software viruses, political campaigning, commercial solicitation, chain letters, mass mailings or any form of "spam."

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VUDU Freeway Billboard !

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    #1

    VUDU Freeway Billboard !

    Let me preface this by saying I couldn't get a photo while driving at speed.

    I have to say I can't ever remember Vudu paying for traditional advertising; but I'm sure they've been in magazines or something.

    It was really funny to be driving down the freeway in Los Angeles and see a massive billboard for Vudu. It's one of the last things I would even expect on a freeway billboard.

    The question now is are they doing it to drum up more business to try and stay in business, or are they just trying to get exposure to make them worth more for sale.
    Tags: None
    #2
    I think Walmart finally decided to invest more into the company, which is exactly what they should have done ever since they acquired it. I don't understand how they could be so inept to believe that they could keep Vudu successful all while advertisement for this service is virtually non-existent. No television ads. No easy-to-remember slogan. Nothing! Their "word of mouth" marketing strategy - the same one that they have relied on for years - is exactly why they're in this predicament to begin with. It shouldn't be the consumer's responsibility to get the brand's name out there to the general public. Otherwise we waste the majority of our time educating people what Vudu is instead of why they should invest their time and money in the service.

    Customers should be viewed as a means to consolidating a brand, not establishing one.

    Comment

      #3
      Originally posted by jeremymc7 View Post
      The question now is are they doing it to drum up more business to try and stay in business, or are they just trying to get exposure to make them worth more for sale.
      Yes, you have to wonder who the audience was. If the billboard is only in L.A. and not part of a nationwide campaign, I'd guess the real audience is the studios or Hollywood creatives or a potential buyer.

      Comment

        #4
        Originally posted by bestquality View Post

        Yes, you have to wonder who the audience was. If the billboard is only in L.A. and not part of a nationwide campaign, I'd guess the real audience is the studios or Hollywood creatives or a potential buyer.
        I recall ages and ages ago at Christmas they did some network TV advertising, but it was over 5 or 6 years ago, perhaps longer. I was rather happy to see the ad, as well as amused since they do not typically advertise....

        Comment

          #5
          Originally posted by bestquality View Post

          Yes, you have to wonder who the audience was. If the billboard is only in L.A. and not part of a nationwide campaign, I'd guess the real audience is the studios or Hollywood creatives or a potential buyer.
          Not likely given the area it was in. Not where near industry office and not on the way home for most of them either. Let's say less than desirable area, and not a freeway people who live in the industry use to get to their homes, even in they live outside of Los Angeles in the surround posh areas.

          Comment

            #6
            Cheap and ineffective advertising (billboard in undesirable area) doesn't sound like they're making much of an investment. Of course maybe there will be more as we get into the holidays.

            Comment

              #7
              Was it a For Sale sign?

              Comment

                #8
                I guess more and more of these are starting to crop up. I just saw one while driving down Fair Oaks Ave in Old Town Pasadena.

                Comment

                  #9
                  Saw this at a Glendale bus stop today (see next post). The ads are peddling the free content. Which IMO is a smart move for them. Word on the street is transnational VOD is not living up to studio expectations and the space is too crowded.

                  Hence why it seems every studio is moving into Subscription VOD. But not all of them will survive. Or at least they won't sustain a high level of success. Once people have their subs budget filled by Netflix, and something like the Disney +/ESPN/Hulu bundle , that will be where they draw the line for pay.

                  BUT thats where Vudus angle will come in. Many will enjoy free ad supported VOD similar to classic free TV. And a few companies can carve up a nice niche there. Vudu has great initial position , plus the transactional side which can bolster each other over time.

                  Issue is a grip of people (present company being the exception of course) have no clue what Vudu is. That's where the billboards and ads can help - and the word FREE is the incentive.

                  Hope it works for them.

                  Comment

                    #10
                    vudu-ad.jpg
                    Vudu - Watch Movies
                    http://vudu.com

                    Comment

                      #11
                      This type of advertisement should help. Television ads are where they need to go. I can't go a day without seeing a commercial pushing Amazon's Jack Ryan series. Sadly Vudu's Mr. Mom is not going to create any form of hype.

                      If they are serious about creating exclusive content that people would want in conjunction with MGM's properties, I don't know why they didn't go with Robocop. Much bigger name recognition.

                      Another MGM property that would be an awesome & inexpensive series would be "The Domestics". I'm sure the 2 principle leads would be in for it. They could spool it out in a format similar to The Walking Dead, with focus on the gangs as antagonists instead of the tired zombie genre. Good writing would make for a sure hit.

                      Comment

                        #12
                        The very definition of too little, too late.

                        Comment

                          #13
                          Originally posted by vudu4u2 View Post
                          The very definition of too little, too late.
                          Better late than never.

                          Comment

                            #14
                            Originally posted by ShadyMcGrady View Post

                            Better late than never.
                            If you think advertising a video service that most have never heard of at the same time you are selling it is a good thing, ok.

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