Targeted Vudu Offers for titles that I don't already own...

[paul_galus@comcast.net]

Anyone else get annoyed by the Vudu offers for titles that you already own... in 4k or the best quality currently available? I own it. I don't need it again. It's bad enough I've already bought some titles on both Vudu and Fandango, and they didn't have the courtesy to upgrade two purchases of the same HDX to 4k. Is it that difficult to exclude someone if they already own the titles? As is, I haven't had an offer worth taking aside from the HDX upgrade of Game of Thrones to 4k. I get better offers from Fanflix.

[jeremymc7]

A bit of an annoyance is that case. But honestly I wish I got more offers. Specifically when titles in my wishlist go on sale. Or for titles titles in a collection I may be missing. I’m approaching 4000 titles now with a 1000 or so in my wishlist. I could use some help filling in the gas. And I really hate going through the hundreds of war titles each week to see if it’s something I don’t have that I want.

[paul_galus@comcast.net]

They could definitely do something... anything... to alert us of titles not in our collection.

[JohnsonSL]

Something as simple as offering a filter on our Wishlist for movies on sale (and not obfuscated by "free to watch" banners) would be VERY welcomed. That said why doesn't VUDU consider direct marketing engagements with customers with substantial wishlists. Imagine having a VUDU sales rep contact a customer and offer 1000 movies for $3500 that were in their wishlists. There is a decent chance that you might find takers. I might be exaggerating but I wouldn't be surprised if someone from VUDU Contacted me with a bulk offer to cover nearly all my wishlist titles at a steep discount that I would pony up the funds and take it. Time is money too and making these customers diligently keep an eye on their wishlists for months and months while they wait for the movies to reach a price they are willing to pay per title ultimately harms everyone. Also you risk them acquiring the movies through other platforms with links via Movies Anywhere despite your internal knowledge they wanted these movies. With the inside knowledge of their wishes via the wishlists you are in a rather unique position to reach out and make aggressive offers to ensure that VUDU gets to profit from the transactions instead of your competition.

Those consumers with large wishlists and long runways of patience simply watch their wishlists every week hoping to pick up the movies at a 50-65% (or more discount) in direct sales or buy X # of movies for Y $ bundle offers. Surely there is room for more aggressive marketing given the incredible treasure trove of customer demand data that these wishlist represent.

Perhaps more importantly the wishlists could be upgraded to more of a bidding concept where customers can enter how much they are willing to pay for each title and VUDU Can send confirmation type offers where they can confirm the orders based upon vudu accepting their offer prices for large volumes of movies. Lets say someone submits a bid to buy 50 MGM movies at $4.50 apiece. A VUDU sales rep can negotiate with MGM to say hey give us a deal on a block of 50 and as long as VUDU gets its target profit they can offer the deal to the customer based upon this bulk bid and close the deal. A little bit more of a technological framework to reinvent this wishlist concept into a bulk movie bidding process for folks willing to buy their wishlist movies in mass at reasonable and agreed upon prices with VUDU acting as the broker the more likely consumers, the producers, and VUDU will be happier earlier than later (later being these same customers having to slowly acquire everything they want through sales that may span years for each individual title in their list). Take control of this relationship with your best customers and rethink some of their bulk demand and your price/transaction/negotiations to meet their demands and how you can accelerate their acquisition of the movies on their wishlist. Of course I might suggest experimenting with this approach with the customers with the largest wishlists at first until you've really smoothed out all the kinks. VUDU must be sitting on gold mines of potential movie sales. Figure out a way to communicate and negotiate that valuable data and you'll have a win/win/win on your hands.

I suppose another simple way of looking at the above is to just establish volume discounts for each movie studio/production company and create a framework of bulk ordering that you can pass along to the customer. Buy 1 movie at $15, buy 5 at $10, 10 at $8, 20 at $7, 30 at $6, 50 at $5... 100 at $4 and so forth. Negotiate this with the movie sources such that you can pass those volume discounts on to the consumer. Buying in bulk and receiving volume discounts is not a new concept. Work with your supply chain and technology team to sort out the best user interface/ordering system to pass this service along.

How many of your whales that ended up with over 5000 movies in their library would have jumped at the chance at ordering in bulk like that? How much time and energy would you have saved them by having a far more aggressive volume sales approach?

For the record, maybe VUDU always had a volume discount window, and all we had to do was pick up the phone and ask...lol OOPS. I doubt it but its entirely possible I completely missed that opportunity if it existed.

[jeremymc7]

There’s a high end streaming service that offers large bulk collections. But they aren’t associated with MoviesAnywhere. And they’re movie prices are more than Vudu as well.