I see the site was updated to show CFF has been delayed. Jim Taylor is a UV insider working at DECE.
http://www.uvdemystified.com/uvfaq.html#1.7

All UltraViolet launches so far have been "phase 1" with only streaming and proprietary downloads. The second phase, with interoperable downloads using the UltraViolet Common File Format and UltraViolet players, has been delayed until the first half of 2014.

The first phase provides the account and Library system but focuses on streaming access. The second phase adds shareable downloads for UltraViolet players, and will begin when UltraViolet files and players become available in the market. UltraViolet rights purchased in phase 1 will automatically extend to downloads in phase 2.